Continuing to investigate branding and identity for a establishing a presence within industry. I decided to use my alias for inspiration. I have chosen to use a revised version of my Media Wolf logo. Featured below.
I want to be a character and environment artist I thought this would be a suitable logo as it’s one of the first character’s potential employers will see. It has a sense of flow to it with the curving lines that make up the fur giving it a memorable and pleasing appearance. The bright blue hair carries several meaning within colour theory from intelligence, understanding and knowledge to power, integrity and seriousness. However more common understandings would relate it to safety signs, commerce and a colour generally associated with masculinity.
I decided to try out different colours and shades to see which works best. a simple change of colour can affect how people see the branding and what they think about it.
I have decided to have a set of logos for different uses but my primary logo will be the blue haired one. I personally prefer it to the other colours and it goes back to when I first made the logo. From an outside perspective and my knowledge of colour theory It conveys a lot of positive qualities. I could use a greyscale version on certain products and promotional materials such as business cards.
Creating a business card is no easy task and i struggled to come up with a design on my own. I did get receive help and feedback when it came to designing my business card and was taught about structure and hierarchy when it comes to designing similar material. Structure is important when it comes to creating a business card it gives it order and a more professional appearance. A well structured business card has its text aligned along an invisible border. Shown here in these examples all the text is lined up nicely, the company name doesn’t have to fall in line with any other text on the card.
Hierarchy is another important aspect of design it is the order in which information is conveyed to the viewer. Naturally the eye is first drawn to the largest or most colourful image on a business card. In most cases this is the branding of the company or individual a logo or symbol by which they are identified. Then the eye would be drawn to the next largest element on the card and then the next and the next. The eye can be guided by the use of hierarchy, Starting at the logo then drifting down to the name of the company or individual then down to contact information and finally any other relevant links or information. A good design takes advantage of as well as into consideration the hierarchy on the card. One element should naturally lead to another. In the examples below the eye is first drawn to the logo, being that is is the large and most noticeable element on the card. Then the eye is drawn to the next element in this case the names of the individuals these cards represent. As their names are in close proximity to their logos and the second largest element on the page. From their the eye is drawn naturally down the hierarchy in this case the individuals occupations. finally the eye is drawn to the smaller elements the contact information.
Sometimes the most simple designs are the best as less is often more when it comes to current design trends seen in the current flat design theme, most of the business cards I’ve looked at are simple using a solid coloured background. commonly on business cards one or two typefaces are used usually to distinguish the person’s name and draw more attention than the contact information an important aspect of setting up a hierarchy. Here is my business card so far, it may be changed at a later date.